“You can’t manage what you don’t measure and you can’t improve what you don’t manage.”

Forbes magazine


Goals are the fuel to our ability to reach and exceed our current limitations and achieve all we dream about for our lives.

As we stand on the precipice of a New Year and a new decade let’s take a look at why it’s important to have goals.


Goals direct our focus


“If you aim for nothing, you will hit it every time”

Zig Ziglar

Goals are the roadmap to our success. They set us on the path to fulfilling our biggest dreams. Once we have a clearly defined goal everything within us starts to work rowards manifesting that reality.

Have you have ever had you eye on a stunning pair of shoes? All of a sudden it seems everyone is wearing the shoes. Wherever you look you see the shoes. A major new viral fashion trend? Maybe, but more likely your reticular activating system focusing your attention on what you have defined as important to you. Just as it would do for any other goal.


Goals keep us moving forward


“The trouble with not having a Goal is that you can spend your life running up and down the field and never score”

Bill Copeland

We get a natural high from achievement. It’s addictive. Setting goals and achieving them is a basic human driver. The more we achieve the more we crave the achievement.

Our every moment is goal orientated if you consider it. We get out of bed and exercise, the goal is to be healthy but also to feel and look good. Goal 2: We plan the coffee we will grab on the way to work. Goal 3. We check the train times and set a goal to get to the station 5 minutes before and so on throughout our entire day.

We are continuously driven to reaching goals. By consciously setting goals we also ensure that what we work towards every moment serves our own greater agenda.  

Having clear, attainable mini goals on the way to our big goals is the antidote to any procrastination that may sneak in. When we know exactly what our next step is, we are more likely to take it.

Goals quite literally keep us moving forward.


Goals provide a measure to progress


“Our goals should serve as markers. Measurement of the progress we make in pursuit of something greater than ourselves.”

Simon Sinek


Being able to keep track of how far you have come and how far you have to go is only possible if you have goals.

Goals define our achievements in life. They give us the markers and the opportunities for celebration.

Each goal we achieve serves as the trigger for the next goal we want to achieve.

Goals not only provide the measure of attainment they also drive us to continuous improvement.


Goals drive our behaviour


“Depending on what they are, our habits will either make us or break us. We become what we repeatedly do”

Sean Covey


As discussed earlier our entire day is made up of mini goals. Many of these are unconscious and serve only to meet our human needs. When we consciously set our goals and define what we want and who we want to be, we start to influence our thoughts, our thoughts influence our actions and what we consistently do is how we grow the empowering habits that result in goal attainment.

Every conscious goal we establish is a commitment to create a habit to implement to reach it.


Goals shape our character


“What you get by achieving your goals is not as important as what you become by achieving your goals”

Zig Ziglar


By setting goals, focusing on them and utilising all the tools internal and external that help us achieve our goals we add nuances and dimension to our character.

Goals help us grow into who we were meant to be.

To achieve our goals we learn to make sacrifices, discover what is important to us and learn who we are along the way.


Set yourself up for success. Automate your cashflows. Grab the freebie to see how it can be done.

Hey there!

Michelle here,

You want to become financially independent and grow your wealth?

You are in the right place.

I help women build their financial intelligence. This means we talk money, earning it, saving it, investing it and growing it.


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